This project was to create a brand identity and logo for a fictional company of my choice. Ground Zero Coffee House was chosen as it presented much challenges and obstacles because it demanded greater creativity beyond my personal comfort and expertise level to complete it.

The collateral that I chose matches the persona of a coffee lover and the things that they would see every day. I chose brown and black because they are the colors of most coffee beans and I wanted to give the audience an earthy logo to enjoy at their new favorite coffee house.


  • Client: Grounds Zero Brand
  • Date: 18 January 2016
  • Category: Branding, Design, Photography, Logo